International Women’s Day 2022

For this International Women’s Day campaign, my team and I were sent to NYC 2nd week of February to interview 5 female founders. During the trip, there were also 3 other founders that we interviewed for another ongoing campaign series. (8 total productions in 2.5 weeks).

Pre-production my role was a Producer (securing location, rentals and overall look) and Writer (creating the narrative framework for each interviewee and the final campaign video).

On set I was the Cinematographer (operating camera, setting up lighting), Director & Photographer (directing talent how to sit and how to pose).

Post-production I was the editor and was able to turn around the final campaign video in 4 days inclusive of revisions and colour. Below you will see the main campaign video, a hero video for each founder, social photos and crew set photos.

Nuudii

Freedom for Every Body

Annette Azan reimagined intimate wear with Nuudii, creating a new category between bra and braless that celebrates comfort, movement, and confidence.

Tushy

Bathroom Luxury with a Mission

Miki Agrawal disrupted the hygiene industry with Tushy, making bidets mainstream, eco-friendly, and surprisingly stylish—all with her signature bold vision.